construction superintendent association
construction superintendent association
summary
This is a series of graphics I created for ABC Safety Group's partner company, the Construction Superintendent Association of New York City.
software
canva, adobe illustrator
brand identity
For the branding, I designed the logo, chose the typography, and developed the color palette. I picked a bright red color to convey energy, urgency, and the hands-on nature of construction work. The red also helps the brand stand out in a competitive industry. I included a building silhouette in the logo to directly connect the identity to the city’s skyline and the construction field, making it instantly recognizable to the target audience. The typography is bold and straightforward to reflect the professionalism and no-nonsense attitude of the superintendents the association represents.
Overall, the design aims to balance strength and approachability, communicating both authority and community within the NYC construction industry.
event booth
mockup
banner 1
backdrop
banner 1
tablecloth
social media
event cover page